Consumer Impact Partners – Multiple roles – Aarhus

Job title: Consumer Impact Partners – Multiple roles – Aarhus

Company: Arla Foods


Job description: Are you one of our new Consumer Impact Partners? We are looking for three Partners that can play a critical role in shaping the future of our brands and markets:

• Consumer Impact Partners, Global Arla Brands
• Consumer Impact Partners, North America, Rest of the World & Global Castello and Lurpak
• Consumer Impact Partners, Asia, West Africa and Global Milk Based Beverages

We’re making a bold shift, because staying the same isn’t an option. Consumer Intelligence is Arla’s reimagined Insights & Analytics function built to shape the future of dairy by putting real consumer understanding at the heart of everything we do. As the world around us changes fast, we’re stepping up with new capabilities, deeper expertise, and a sharper focus on impact. We’re not just here to answer questions, we’re here to challenge, to inspire, and to make sure the voice of the consumer drives the decisions that matter most in our business.“You will influence how our brands comes to life across the world, ensuring it remains future-ready, differentiated, and deeply connected to real consumer needs. You’ll gain access to a global platform while helping Arla stay grounded in the diverse realities of the people we serve” – says Michael Swaisland, Vice President Insights & Analytics.How you will make an impactYou are the key connector between our brands ambition and local market truths. Your influence stretches from early-stage strategic thinking to in-market activation, ensuring that the voice of the consumer travels through every layer of decision-making. You will collaborate closely with local markets to spot patterns and emerging tensions, ensuring that our global approach reflects what’s truly resonant on the ground.While you’ll work with specialist teams in Communication & Creativity and Innovation & Futures for research execution, your role is different: you start with the business challenge, sharpen the brief, and re-enter to shape the narrative and land the insights powerfully with the global brand and marketing teams. You will further:

• Shape brand narratives by championing and incorporating the consumer voice across markets.
• Work at a strategic level on brand architecture, positioning, and equity building for our brands
• Bridge global ambition and local insight, helping to align strategy with cultural and consumer nuance across regions.
• Bring local learning in, but also ensure global strategies are landed, adapted, and evaluated effectively around the world.
• Spot patterns and surface tensions: Identify emerging global trends and consumer tensions from local markets to inform brand evolution and differentiation.

What will make you successfulAs a Consumer Impact Partner, you will sit at the heart of a dynamic transformation in how we build brands and we hope you can make a check mark on some of the following:

• Strong experience working with or within global brand teams or managing global-to-local brand activations
• Deep expertise in brand equity building, including architecture, positioning, and communication strategy
• Skill in navigating global-local tensions. Able to balance consistency with cultural nuance
• Ability to influence without authority, driving alignment across matrixed structures
• Strategic thinking and clarity in crafting compelling briefs and sharp narratives
• Passion for consumer closeness, combined with the curiosity to go deeper and challenge norms
• Comfort with agile, collaborative ways of working and the ambition to push what insight can do

Would you like to join us?If you want to help shape the industry, then seize this exciting opportunity. Please apply as soon as possible as we will process applications on a continuous basis and close the recruitment once the right candidate is found.For any questions, please write Senior TA Consultant, Dorthe Holm Jensen at dojeb@arlafoods.com.Shape the Future of DairyArla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We’re passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.#LI-DOJEB
Ref.: 101338

Expected salary:

Location: Viby, Midtjylland

Job date: Thu, 29 May 2025 06:49:44 GMT

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