Marketing Campaign Executive

Job title: Marketing Campaign Executive

Company: Alternatives


Job description: Are you a skilled marketer who thrives on delivering high-impact campaigns across traditional media channels?
We’re seeking a Marketing Campaign Executive with strong experience in TV, radio, and press advertising to join a dynamic team driving awareness of Irish-produced goods at home and abroad.
This is a rare opportunity to combine creative storytelling with results-driven campaign management, working on national and international B2B and B2C marketing initiatives.
D2 | Hybrid | Flex Work
The Role
You will lead the execution of marketing campaigns aimed at enhancing the visibility, relevance and credibility of a key national brand across both domestic and export markets. You’ll work cross-functionally with internal teams and external agencies to deliver fully integrated, insight-led campaigns.
Key Responsibilities

• Plan and implement B2B and B2C marketing campaigns, ensuring alignment with wider brand and sector strategies.
• Work closely with internal business development and sector leads to ensure campaigns reflect commercial objectives.
• Develop campaign briefs and oversee the creation of traditional and digital media plans in collaboration with media and creative agencies.
• Lead the production, adaptation and approval of TV, radio and press advertising, ensuring consistency with brand identity.
• Coordinate the integration of campaigns with other brand channels (earned, owned and paid media, including trade shows and PR).
• Monitor and report on media KPIs and campaign effectiveness, with input from analytics teams and media auditors.
• Maintain brand consistency and evolve brand guidelines where necessary.
• Manage campaign budgets and ensure compliance with internal processes and governance.
• Maintain project risk registers and align with operational models for delivery.

About You
Essential Skills and Experience

• Minimum of 3+ years in marketing, advertising, communications or media, ideally within FMCG, agri-food, or consumer brand sectors.
• Proven track record in delivering traditional media campaigns (TV, radio, press) from concept to evaluation.
• Strong understanding of the media landscape across Ireland and key export markets.
• Experience developing creative assets and managing agency relationships (media and creative).
• Skilled in campaign reporting, performance tracking, and budget management.
• Confident working in cross-functional, fast-paced environments with multiple stakeholders.
• Strong communicator with excellent written, verbal and interpersonal skills.

Why Apply?
This is an opportunity to make a real impact on the perception of Irish brands across global markets. You’ll join a collaborative team working at the intersection of creative marketing, commercial strategy, and national pride.

Expected salary:

Location: Dublin

Job date: Thu, 10 Jul 2025 03:19:33 GMT

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