Senior Digital Brand Manager

Job title: Senior Digital Brand Manager

Company: RSA Insurance


Job description: Join RSA and make a difference every day.Whether you are just beginning your career or looking to take the next progressive step in your journey, RSA Insurance is an organization where you can be yourself, learn and develop and a place where your ideas and contributions matter.With offices in Belfast, Galway, and Dublin, we have embraced hybrid work empowering our people to work flexibly and to suit their individual needs, which enables them to deliver great service to the customers we look after every day. Our Dublin office is also home to our sister-company 123.ie.At RSA and 123.ie we empower our customers to make a difference in their lives. And the same goes for our employees. We are proud to have 32 different nationalities represented in our workforce. Our diverse customer base benefits from the diverse perspectives of our teams that serve them, solving complex problems with creative ideas.As proud member of the Intact family, we’re part of something bigger with a presence in North America, the UK, and Europe. Our business has grown organically and through acquisitions to over $21 billion of total annual premiums.We want you to thrive and grow with us – and we’ll give you all the tools, flexibility and learning opportunities you need to do it.And, if you bring your best, then we promise to give you, our best.Culture and CommunityRSA is a purpose-driven business – our purpose is to ‘help people, businesses, and society prosper in good times, and be resilient in bad times’.We do that by living our values – Integrity, Respect, Customer-driven, Excellence, and Generosity – in everything that we do.We provide an open and honest workplace – where everybody contributes, and every view is listened-to and respected.Generosity is in our DNA and is the value that guides and enables our people to help others, protect the environment and make our communities more resilient. It drives our efforts to care for people and to give our time, financial resources and talent. We’re also committed to helping society adapt to a changing climate taking reasonable care to ensure that our business activities are conducted in an environmentally sustainable manner.Our stats don’t lie… in our annual engagement survey87% of our people celebrate the diversity in their teams and the wider company90% of our people feel safe to speak up and share if they’ve made a mistake91% of our people feel valued and respected by leadership89% of our people are benefiting and thriving through our hybrid working modelSenior Digital Brand Manager – Fixed Term ContractThe Senior Digital Brand Manager is responsible for shaping and delivering brand-led, digitally fluent marketing that builds awareness, drives engagement, and fuels performance outcomes.This role bridges the worlds of creative brand development and data-driven digital execution ensuring 123.ie remains culturally relevant, digitally sharp, and commercially effective. They will lead integrated marketing campaigns, manage creative and media agency partners, oversee digital brand channels, and drive cross-functional brand alignment across platforms.This person brings together storytelling, strategic rigour, and an instinct for what cuts through. This role also requires strong people leadership, stakeholder management, and the ability to represent marketing at senior decision-making forumsKey Responsibilities:1. Lead Brand Strategy and Creative Execution Across Digital & ATL

• Strategic development of insight led brand strategy
• Translate brand strategy into powerful, insight-led campaigns across digital, TV, radio, sponsorship, and social.
• Develop and implement creative campaigns that grow brand awareness, trust, and direct traffic. Manage creative agency relationship, from briefing through to execution and performance review.
• Ensure brand voice is consistent across all platforms and aligned with evolving audience expectations.

2. Own Digital Strategy & Performance

• Lead digital strategy aligned with brand strategy that will be implemented across channels
• Lead organic and paid social media, influencer campaigns, and content partnerships (e.g. TikTok, YouTube).
• Optimise always-on content to contribute to brand metrics and upper-funnel traffic.
• Champion new formats, platforms and digital storytelling techniques that build emotional connection.
• Support lifecycle and product comms to ensure brand consistency and consumer relevance.

3. Sponsorship Activation, Go-to-Market & Strategic Campaign Ownership

• Lead sponsorship activation strategy, ensuring alignment with brand pillars and commercial outcomes.
• Deliver end-to-end go-to-market planning for new propositions or products — from positioning through launch and reporting.
• Collaborate with digital, product, and commercial teams to ensure a joined-up approach across customer journeys.
• Manage key marketing calendars (e.g. brand campaigns, reward comms, lifecycle content).

4. Measurement, Insight and Budget Management

• Own brand campaign reporting, working closely with media and analytics teams.
• Drive clear narrative on performance and impact of creative and sponsorship activity. Support forecasting and budget planning across brand and digital media spend.
• Feed into innovation and media planning — ensuring test-and-learn mindset.

5. Team Leadership, Stakeholder Management & Cross-Functional Influence

• Provide leadership and development support to direct and indirect reports across the marketing team.
• Drive alignment and collaboration across internal stakeholders – including product, pricing, digital, and customer teams.
• Represent brand and digital marketing at senior leadership forums, agency QBRs, and cross-functional planning sessions.
• Support a high-performance culture through coaching, mentoring, and effective team rituals (1:1s, feedback, planning cycles).
• Maintain a strong relationship with external partners, ensuring clarity of roles, high standards, and commercial accountability.

Skills & Experience Required:

• 6–8+ years’ experience in integrated brand/digital marketing roles
• Strong brand strategy and creative development skills
• Proven track record leading digital campaigns that grow brand metrics and commercial outcomes
• Proven experience managing and developing direct reports
• Senior stakeholder management and influencing skills
• Ability to operate at both strategic and executional levels
• Experience managing agencies across creative, media and production
• Excellent communicator with ability to influence cross-functional teams
• Comfortable working across Digital, ATL, social, content, sponsorship and SEO/SEM-led environments
• Experience in performance-focused environments

RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.

Expected salary:

Location: Southside Dublin – Dundrum, Co Dublin

Job date: Fri, 16 May 2025 22:41:02 GMT

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