Senior Manager, Marketing Mix Evaluation

Job title: Senior Manager, Marketing Mix Evaluation

Company: Carlsberg


Job description: Senior Manager, Marketing Mix EvaluationAre you a strategic thinker with an interest in data-driven marketing? Join our team as a Senior Manager, Marketing Mix Evaluation, and take charge of optimizing our marketing spend and enhancing media efficiency. Collaborate with cross-functional teams and make a significant impact on our marketing strategies!What you’ll be doingYour primary tasks and responsibilities include:

• Develop and Implement MMM: Drive media sufficiency and efficiency by building a harmonized data foundation and consistent taxonomy in collaboration with IT, Media & Digital, Trade Marketing, Finance, and other teams.
• Model Maintenance: Develop and maintain models to evaluate marketing activities and spending in a precise and consistent manner.
• Actionable Insights: Translate results into actionable insights and recommendations to optimize marketing spending ROI.
• Partner Evaluation: Evaluate and select the best MMM partners for the group and across countries.
• Pilot Monitoring: Monitor and synthesize the results of MMM pilots in 5 markets in 2025 and prepare system capabilities for a 2026 rollout.
• Collaboration: Work with internal market teams and external media agencies to drive capability transformation and implementation.

What we’re looking for

• Extensive experience in marketing mix modeling (MMM) and data analysis.
• Deep knowledge of media planning and purchasing strategies.
• Proficient analytical and problem-solving skills.
• Ability to collaborate effectively with cross-functional teams.
• Extensive communication skills to translate complex data into actionable insights.
• Experience in managing external partners and agencies.
• Ability to lead and execute projects to accomplish objectives.

What you can expectIn Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path and we fully support them endeavouring to create as many development opportunities as possible through internal promotions, Short / Long Time Assignments (STA/LTA), and horizontal moves within different markets.All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!We encourage you to visit and learn more about our DE&I Strategy:If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft and coffee drinks in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday bars with alcohol and alcohol-free drinks.
• Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital City

At Carlsberg, we pride ourselves on being purpose-led and performance-focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: Carlsberg should be a force for good, dedicated to brewing for a better today and tomorrow.Interested?Apply through the link. Please note that this is the only way we accept applications.The deadline for applying is the 15th of August 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.We look forward to receiving your application.Carlsberg Group: Brewing for a better today and tomorrowFor us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.

Expected salary:

Location: København

Job date: Sun, 03 Aug 2025 07:30:12 GMT

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