Strategy Lead

Job title: Strategy Lead

Company: VML


Job description: .We’re looking for a strategist ready to go all-in, one global client with a diverse portfolio of brands, complex challenges, and real impact across European markets. You’ll guide how brands show up in the world: not just in digital but also physical spaces and wherever customers meet them.What you’ll do?

• Shape brand and campaign strategy for one major client
• Define and apply brand positioning across full customer journeys, from first impression to conversion
• Work across multiple European markets, adapting strategy to local realities
• Collaborate with creative teams, data leads, global strategists and senior stakeholders on both agency and client side
• Lead conversations and inspire great work through clear strategic direction
• You won’t manage a team – but you’ll lead the thinking.
• Spot trends, decode culture, and turn insight into actionable ideas

What you’ll need?

• Fluent English, daily contact with native-speaking stakeholders.
• Strong experience in brand strategy, campaigns, and customer journey mapping
• A strategic mindset that connects business goals with creative opportunities
• Curiosity about consumer behaviour, trends, and cultural shifts
• Confidence, energy, and presence (love discussion, thinking on your feet, and owning the room)
• A proactive, collaborative approach (you enjoy working with others)
• Experience working on multi-market is plus

What reward will you get from us?

• Stability and the backing of a large agency with the atmosphere of a small one;
• Working in a senior team;
• An agency full of talented people, built on mutual respect and inspiration;
• Various educational activities to support development and growth, with maximum flexibility to meet individual needs;
• At least 27 days off and free entry to our RunTour running event;
• Offices in the WPP Campus at Bubenská 1, offering various events and conferences directly in the building, plus discounts in the surrounding area;
• Close collaboration with other WPP agencies, so when we need expertise, we don’t have to go far;
• Meal allowance of CZK 99/day;
• Dog & baby friendly approach;

To sum it up – at VML, we care not only about doing good work but especially about the people behind it. We want everyone here to feel like themselves. We welcome anyone who can further enrich our team with their mindset, personality, or energy.

Expected salary:

Location: Praha

Job date: Tue, 24 Jun 2025 06:18:20 GMT

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